Together we can do it – Paceña new cans Ad
Thirsty to take action and change the world? Flow Studio LA, Cabruja Films and Grey Argentina join forces and ignites an advertising masterpiece. With the thirst for innovation and a passion for storytelling, they embarked on a remarkable journey to create an extraordinary ad to support «Los Bolivianos Juntos Podemos» campaign. With thousands of Paceña cans this production is celebration of Bolivian spirit and the power of togetherness.
The campaing envisioned a future where Paceña’s commemorative cans would pay homage to Bolivia’s brightest stars, showcasing that together, «PODEMOS!» achieve greatness. Fuelled by their imagination, the teams embraced the challenge of crafting an advertising experience that would quench the audience’s thirst for excitement and connection. Imagine a colossal tapestry, adorned with thousands of Paceña cans, each a unique work of art.
Like friends gathered to share a cold beer,In the spirit of camaraderie, Flow Studio LA and Grey Argentina blended their creative flavors to perfection. These cans stood proudly, representing the diversity and richness of Bolivian culture. They beckoned viewers to join in the celebration, to savor the spirit of unity, and to raise a glass to the power of friendship.
«Los Bolivianos Juntos Podemos» is a very accurate phrase that depicts how Flow Studio LA, Cabruja Films and Grey Argentina crafted an advertising elixir that quenched the thirst of audiences around the globe breathing life into Paceña beer’s message of unity and determination. Together, we can achieve extraordinary feats. So raise your glass and toast to the remarkable partnership that created an unforgettable advertising experience. «Los Bolivianos Juntos Podemos!»
CREDITS
Client
Cervecería Boliviana Nacional CBN
Brand
Cerveza Paceña
Agency
Grey Argentina – Matias Aguilu, Fran Ibarrola, Romina Dono, Margulis Julieta, Juan Ure, Diego Medvedocky, Pablo Monila & Max Ibarra
Film Production
Cabruja Films
VFX & Post production
Flow Studio LA
Direction
Ari Evasio, Matías Sasías,
Photography
Sebastian Cabrera
Excecutive Production
Saleh Egüez, Jose Luis Cabruja, Karen Poppe
VFX Director
David Zelada
Post Production
Maxi Daens
SFX & Music house
Suena Polenta