The first Digital Influencer in Latin America – Pulpin
Prepare to be amazed as Flow Studio LA, the trailblazing VFX agency unveils a groundbreaking creation – Pulpin, the world’s first Latino digital influencer! This charismatic little octopus has become the brand ambassador for the brand Pulpin, a low-cost detergent and dishwasher brand under the prestigious Grupo Venado industry.
Pulpin has taken the advertising world by storm, revolutionizing the way brands connect with their audience. With a natural and organic approach, this adorable digital influencer effortlessly embodies a modern and relatable vibe through captivating stories and videos shared across various social media platforms.
This incredible project was a collaborative masterpiece, brought to life in partnership with Cabruja Films, a renowned production house known for their creativity and innovative approach. Together, they merged cutting-edge animation techniques and visual production wizardry to breathe life into our endearing octopus friend.
Since Pulpin’s grand debut on social media, the response has been nothing short of phenomenal. This digital cephalopod has captured the hearts of thousands of followers, generating a whirlwind of interaction and recognition online. Thanks to the meticulous craftsmanship of Flow Studio LA, Pulpin’s carefully curated content has effectively conveyed the message of the Pulpin brand, establishing an emotional bond with their enthusiastic fans. «We are not selling, we are just having fun with the audience» said Erick Poppe the Creative Director and mastermind behind Pulpin.
What sets Pulpin apart is the genuine and natural way it connects with people. With a modern and approachable language, this little octopus has forged an unbreakable trust with its audience, cementing its status as a digital advertising game-changer. Furthermore, Pulpin has embraced its role as a true influencer and there are future collaborations with fellow content creators and taking part in viral challenges, expanding its reach and visibility even further.
This success story has catapulted Flow Studio LA into the spotlight of the advertising industry. Their ability to create compelling digital characters that resonate with audiences and yield tangible results is a testament to their unrivaled talent and expertise in the realm of visual effects and animation.
Pulpin, the pint-sized superstar, has unlocked a world of endless possibilities for advertising in Latin America and beyond. Its impact has transcended borders, leaving an indelible mark on the digital marketing landscape. With its irresistible charm and magnetic personality, Pulpin has proven that digital characters can be more than mere advertising tools – they can be authentic brand ambassadors.
As Pulpin continues to win over the hearts of its growing fanbase, we eagerly anticipate the next chapter in this captivating journey. Flow Studio LA’s visionary creation has forever changed the face of advertising, igniting a digital revolution that will shape the industry for years to come.
Stay tuned as Pulpin continues to make waves, redefine norms, and capture the imagination of audiences worldwide.
Pulpín – Grupo Venado
Technical Direction & VFX
Jarima Encinas, Jurgen Durán, Nathaly Rodriguez, Ricardo Zapata
Erick Poppe, Reynaldo Quispe