Flow Studio LA collaborated with Princesa Cereal to design characters for their new flavors, Chocolitos and Jaguaritas. With a focus on expressing freshness and sweet flavors, Flow Studio LA created lovable characters, a little bear and a cute jaguar. The key element in their design was the characters’ soft and nice hair, which perfectly conveyed the brand values.

Creating the Characters: Flow Studio LA aimed to capture the hearts of all ages by meticulously crafting the characters’ features. The little bear symbolizes warmth and friendliness, with soft and flowing fur that represents the comforting experience of enjoying Chocolitos. The charming jaguar embodies excitement and playfulness, with sleek and silky hair reflecting the invigorating nature of Jaguaritas.

Bringing Freshness and Sweetness to Life: The studio employed a mix of traditional hand-drawn illustrations and digital techniques, carefully choosing color palettes that complemented the cereal flavors. The characters’ hair color mirrored the essence of Chocolitos and Jaguaritas, while sensory elements such as shimmer and texture enhanced the feeling of freshness and deliciousness.